Marketing Deep Dives: Social Media

To Social, or Not to Social?

Our CEO explains what social media is and whether you should use social media; if you feel like social media may not be your thing, watch this video! Make sure to watch through the discussion section if you can for lots of great Q&As with our advisors.

Social Media 101

If you think you might want to add social media into your marketing mix but don’t know where to begin, this workshop is for you. We cover social media from the ground up, starting with defining what we even mean by “social media” and considerations for getting started.

Social Media Platforms

This is a great overview of the main social media platforms, what makes each unique and how to use them to your advantage.

Advanced Social Media

You’re on social media and it’s going pretty well, but you’re ready to take it to the next level. Here we discuss how to create engagement, how to use tools like hashtags, and when you might (and might not) want to consider paid advertising on social media.

Marketing Without Social Media

Is social media just not your thing? Does the thought of marketing your business on Facebook or Instagram make you want to run and hide? That’s ok! You do not need to use social media to be an effective marketer, and this presentation will explain why, and offer other ways to reach your target audience.

LinkedIn Secrets

Brand strategist Marietta Gentles Crawford presents three ways to instantly level-up your personal brand on LinkedIn.

What do Metrics Mean to Me?

While each advisor participates in their own marketing efforts, Breakaway is always there backing you up with the strength of a corporate brand. Learn what it means to you when we talk about metrics in relation to our corporate marketing channels (such as our website or LinkedIn)—and how to leverage Breakaway’s larger marketing efforts to benefit your individual business.