Marketing Deep Dives
Maximizing Your Conference Experience
Heading to an accounting or client industry conference? Learn how to develop a conference strategy to increase your networking opportunities, maximize your ROI, and have some fun while you’re at it!
The Power of PR
Guest Laura O’Neill, a media relations specialist with more than a decade of experience working with clients, discusses how to use public relations to grow your business.
Remember, working with Laura O’Neill on a PR plan is included in your Breakaway desk fee—an enormous value! Spots are limited, learn more about how to apply here.
The Art of the Pitch
Learn about different kinds of pitches, and easy, approachable ways to proudly talk about what you do!
Back to School Marketing
This marketing refresher discusses the benefits of capitalizing on "back-to-school energy" by using the window of mid-September to early November for effective marketing. Shea reviews the significance of marketing not only to new clients but also to current ones, strategies for identifying opportunities to expand services for existing clients, the importance of consistency on social media, identifying your "100 list," and practical advice on creating custom value propositions for each client.
Modern Manners
We all love the flexibility of remote work, but a changing workplace requires some adjustments in our behavior. Join us as we focus on the importance of being kind and assuming good intentions, and provide tips for etiquette on platforms such as email, Slack, Asana, and Zoom.
ChatGPT 101
Learn the basics of this innovative new tool and some specific examples of how Breakaway advisors can use it to aid their marketing and business development efforts. ChatGPT can save you time and make your efforts more efficient, so you can put more quality time into building your business.
The Art of the ‘Cold Call’
The reason you get so many cold marketing emails is because they work. Learn how to do this ethically, where to find both cold and warm leads, how to craft an effective message, how to avoid spam filters, and more.
Newsletter Marketing
Newsletters can offer a personalized way to communicate with your audience, without the time commitment of social media. In this workshop, learn the potential benefits of creating a marketing newsletter, and some practical tips to get you started.
Blogs + Breakaway
In this “bite sized” workshop, Shea discusses how a blog can help establish you as a trusted source of information for your current (and potential!) clients. You’ll also learn how Breakaway publishes blog posts, and how we can get you started if you’re interested in writing a few of your own.
Personality Typing
Personality typing for professional development: Work more efficiently, communicate more effectively, identify your key strengths, and “flip the script” on your weaknesses.
Maintenance Marketing
Ideas for maintaining fresh marketing and public relations content and why it’s important to never stop marketing, no matter how full your current book may be.
Referral Marketing
Learn the dos and don’ts of referral marketing and how to cultivate your own referral network with strategies like relationship building and incentive programs.
Client Lifecycle + Feedback
Your number one marketing tool is your ability to be excellent at what you do. Learn what we mean when we say ‘internal marketing,’ how to navigate client relationships for mutual success, what to do if a client outgrows you, and how to leverage the powerful tool of client feedback.
