Seth is part accountant, part strategist, part rebel engine. He’s passionate about helping business owners cut through fog, build clarity, and finally see what’s true so they can move forward with confidence instead of guesswork.

Seth has a wide range of accounting experience, including local CPA firms, nonprofits juggling impossible workloads, family office back-rooms, and fractional teams holding businesses together with heart and tape. But his passion is the mom-and-pop founders who have more grit than guidance. His mix of empathy, curiosity, and honest conversation gives owners a safe place to think out loud, and a clear plan to move forward. Like the neighborhood coffee shop he helped move from “barely keeping up” to breaking ground on two new locations. Seth listens like family, advises like a strategist, and implements like someone who actually cares about the people behind the numbers.

He provides his clients with expert financial management and advisory services with clarity, honest conversations, modern tools, and a spark of joy. And he believes something wild for this line of work: success shouldn’t be measured in bank balance alone, but in passion balance… joy balance…the stuff that actually keeps people going.

As a dad of three, he knows the stakes of time, meaning, and energy better than anyone. He is also a racquetball diehard and a lifelong fan of Tottenham Hotspur (Come on you Spurs!) so he’s comfortable rooting for the underdog, betting on heart, and pushing through with a bit of swagger and resilience.

Connect on LinkedIn